Master SEO, Paid Advertising, Analytics & Search Engine Marketing
About This Program
The Digital Marketing Training Program at Pere Technologies, Trichy covers the four core pillars of performance-driven digital marketing — SEO (Search Engine Optimization), Google Ads (PPC), Google Analytics 4 (GA4), and SEM (Search Engine Marketing) — with live campaign practice and real account management.
This program prepares learners to drive measurable website traffic through organic search, manage paid advertising campaigns on Google, measure and analyze campaign performance using GA4 dashboards, and build integrated search marketing strategies — with personalized 1-to-1 mentorship at every stage.
Whether you are a fresher, marketing professional, entrepreneur, or career switcher — this program's focus on live campaigns, data-driven optimization, and Google certification preparation makes you immediately employable in digital marketing roles in Trichy and across India.
Specializations We Teach
Choose the digital marketing module that matches your career goal — or build end-to-end expertise across organic search, paid advertising, and analytics.
Master the art and science of ranking websites on Google's first page — organically. Learn keyword research using Google Keyword Planner and Ahrefs, on-page optimization (title tags, meta descriptions, content optimization), technical SEO (site speed, crawlability, structured data), off-page SEO (link building, domain authority), and local SEO for businesses in Trichy.
Run paid advertising campaigns that deliver immediate, measurable ROI. Learn Google Ads campaign structure (Search, Display, Shopping, YouTube), keyword bidding strategies, Quality Score optimization, ad copywriting, audience targeting, remarketing, conversion tracking setup, and budget management — with live campaign practice on real accounts.
Measure, analyze, and optimize digital marketing performance with Google Analytics 4 — the industry standard for web and app analytics. Learn GA4 property setup, event tracking, conversion goals, audience segmentation, funnel analysis, custom reports and dashboards, and integration with Google Ads for closed-loop marketing measurement.
The complete search marketing discipline combining SEO and paid search (PPC) for maximum visibility on search engines. Learn integrated SEM strategy — competitor analysis, keyword universe mapping, organic vs. paid traffic analysis, SERP domination tactics, campaign optimization using data from both channels, and ROI reporting for stakeholders.
Curriculum
How search engines work, keyword research tools (Google Keyword Planner, Ubersuggest), on-page SEO (title tags, H1-H6, meta descriptions, schema markup), content optimization, and internal linking strategy.
Site speed optimization (Core Web Vitals), crawlability and indexability, XML sitemaps, robots.txt, structured data (Schema.org), link building strategies, guest posting, and local SEO for Google Business Profile.
Google Ads account structure, campaign and ad group creation, keyword match types, bidding strategies (CPC, CPA, ROAS), Quality Score, ad extensions, Display Network targeting, and remarketing audiences.
Product feed creation for Shopping campaigns, YouTube In-Stream ads, Performance Max campaign setup, Smart Bidding, conversion-based optimization, and budget management for eCommerce and lead generation.
GA4 property setup, event tracking vs. goal tracking, custom dimensions and metrics, audience building, conversion tracking, funnel exploration, Google Ads — GA4 linking, and custom report creation.
Integrated SEO + PPC strategy, competitor research using SEMrush and Ahrefs, SERP analysis, attribution modeling, dashboard reporting for stakeholders, and campaign optimization for maximum ROI.
Course Architecture
Ideal for: Complete beginners and non-marketing learners
Ideal for: Learners with SEO basics targeting PPC or analyst roles
Ideal for: Intermediate learners targeting senior marketing roles
Tech Stack
Google Search ConsoleGoogle AdsGoogle Analytics 4Google Keyword PlannerGoogle Tag ManagerGoogle Business ProfileOutcomes
Career Opportunities
Average starting salary for Digital Marketing roles in India: ₹3 LPA – ₹8 LPA. Google Ads specialists, SEM managers, and digital marketing managers with 2–3 years of experience typically earn ₹6 LPA – ₹12 LPA.
Pere Technologies Advantage
Pere Technologies is Trichy's trusted IT training and placement institute. Our Digital Marketing program goes beyond theory — learners practice on live Google Ads accounts and real websites, building the hands-on skills employers actually need.
Every learner gets a dedicated digital marketing mentor — reviewing your campaigns, guiding keyword strategy decisions, and preparing you for marketing interviews at agencies and in-house teams.
Don't just watch — manage real Google Ads campaigns and track live SEO performance on real websites. Build a portfolio of actual campaign results that sets you apart in interviews.
Resume building, digital marketing mock interviews, portfolio reviews, and direct placement connections to 50+ hiring partners — marketing agencies, e-commerce companies, and IT firms in Trichy and beyond.
Full Syllabus
Want the complete detailed syllabus?
Got Questions?
Anyone can join — freshers, marketing professionals, entrepreneurs, business owners, MBA students, and career switchers. No prior technical background is required. If you can use a computer and browse the internet, you can learn digital marketing.
This is a hands-on, practice-first program. You will manage real Google Ads campaigns, optimize real website SEO, and build live GA4 dashboards during the course — giving you a real portfolio to show employers.
Yes. The curriculum covers all topics needed for Google Ads certifications (Search, Display, Shopping, Measurement) and the Google Analytics certification. Our trainers guide you through the certification process as part of the program.
SEO Analyst, SEO Specialist, Google Ads Specialist, PPC Analyst, Campaign Manager, Digital Marketing Executive, Marketing Analyst, Web Analyst, and Digital Marketing Manager.
Yes. Resume building, digital marketing mock interviews, portfolio reviews, and direct placement connections to marketing agencies, IT companies, and e-commerce firms are included for all tracks.
Individual modules start from ₹6,500 (GA4) and the complete digital marketing program is available as a bundled package. Contact us at +91 890 383 1590 for current pricing and batch schedules.